SHERRI CONRAD Associate Managing Broker & Coaching Mentor, North Atlanta Office
Sherri Conrad, Associate Managing Broker and Coaching Mentor for Atlanta Fine Homes Sotheby’s International Realty’s North Atlanta Office, applies years of experience to aid more than 140 real estate professionals achieve dynamic growth in both sales volume and professional development.
An Atlanta resident for more than 35 years, Sherri has watched Metro Atlanta transform into the ninth-largest metropolitan city in the country, giving her a unique perspective and expert knowledge in guiding her team. Within her first three years in real estate, she achieved more than $15 million in sales, earning her recognition as an Atlanta REALTORS® Association Top Producer. In 2016, she was chosen for the Leadership Council by the Atlanta REALTORS®, and has served on their Communications and Public Relations Committee since 2016.
Her passion for real estate sparked when she purchased her first home at 20 years old. By the time she was 30, she had purchased four more homes – and built two of them. Sherri’s role at Atlanta Fine Homes Sotheby’s International Realty continues to evolve, first serving as an agent, representing both buyer and seller clients. In 2017, she transitioned to the role of Coaching Mentor, where she applied her invaluable skill set to help new and experienced agents achieve success.
“I was beyond enthusiastic to design and launch the STEPS Educational Program – our first company training platform,” Sherri said. “It has been a huge success, and we’ve watched our newer agents take advantage of the criteria to develop a strong foundation and build a successful real estate career. Additionally, I facilitate and lead group business coaching within our office along with one-on-one training with our agents. It’s during these sessions that I’m able to demonstrate how to leverage our technology and marketing in order to take their business to the next level.”
In 2018, Sherri was promoted to Associate Managing Broker. As a member of the senior leadership team, she oversees productivity and supports continuous growth for the North Atlanta office, which continuously ranks among Metro Atlanta’s top-producing offices.
Sherri resides in the Johns Creek area with her two daughters, Saylor and Skylor. She has been an avid tennis player since the age of five and enjoys traveling, volunteering at her daughters' school and is an active member at her church.